Consulting Services — Marketing Innovation / Strategy, Real Estate, Sales, and Social Media

Robert has over 20 years of corporate and entrepreneurial marketing experience. Robert’s areas of consulting expertise include:

  • Marketing Innovation and Strategy
    • Corporate and Business-Level Strategic Planning
    • Innovation in Product Development, Supply Chain, and Customer Relationship Management
    • Innovation Benchmarking Relative to Industry Players
    • International Marketing Expansion
  • Real Estate Optimization
    • Expert Witness Qualified
    • Licensed Real Estate Broker
    • Lease versus Purchase
    • Location Analysis – Commercial Use, Traffic Studies, Zoning
  • Sales Management
    • Budgeting, Forecasting, Staffing
    • Professional Sales Training
    • Sales Call and Sales Performance Evaluation
    • Sales Channel Optimization
  • Social Media and Internet Marketing
    • Customer Connection
    • Order Fullfilment and Shopping Cart Abandonment Improvement
    • Search Engine Optimization (SEO) and Paid Search / Pay Per Click
    • Website Analysis, Architecture / Design, Metric Assessment, and Search Rankings

Dr. Cascio is the recipient of the 2009-10 UCF College of Business Administration Ph.D. Research Award, and has been published in Industrial Marketing Management (2010), International Journal of Retail and Distribution Management (2011), and in various academic conference proceedings. In addition, Robert was awarded UCF’s university-wide Excellence in Graduate Teaching Award in 2010. Before returning to work on his Doctorate, Robert worked domestically and internationally in corporate advertising and sales with AT&T as well as owned and operated a successful real estate investment company.

For additional information, please see Dr. Cascio’s Curriculum Vitae, Industry Experience, and Research Publications and Interests.