Publications:
- Amatulli, C., Pino, G., Iodice, M., & Cascio, R. (2016). Linguistic and Symbolic Elements in Luxury Fashion Advertising: A Qualitative Analysis. International Journal of Business and Management, 11(9), 265.
- Abstract: This research investigates the use of English in luxury fashion print advertising, which continues to be the main channel to communicate new luxury fashion collections and products. The research aims to find cultural adaptations from the original Anglo-Saxon country to the target country. Further, this research examines the use of images in fashion magazines and, in particular, their capacity to deliver brand personality and aesthetics by creating a narrative engagement. By analyzing thirty print advertisements from U.S. and Spanish life-style magazines using the semiotic approach, checking for linguistic differences, and employing a robust, cross-cultural qualitative analysis, the authors conclude that each linguistic element in an advertisement may invoke an underlying message that can be comprehended by the majority of consumers, and that language selection itself can have a strong symbolic meaning.
- Johnson, Z., Cascio, R., & Massiah, C. (2014). “Understanding the link between student interaction and satisfaction: An empirical investigation of delivery mode influences.” Marketing Education Review 24 (3), 227-238. PDF
- Abstract: How interpersonal interactions within a course affect student satisfaction differently between face-to-face and online modes is an important research question to answer with confidence. Using students from a marketing course delivered face-to-face and online concurrently, our first study demonstrates that student-to-professor and student-to-student interactions have different effects on course satisfaction based on delivery mode. The second study provides evidence for the cause of this effect, demonstrating that course delivery mode adjusts students’ interpersonal evaluations of other students, but not of the professor. These findings have important implications for course instructors and administrators.
- According to Mousa & Touzani (2010) in their Journal of Infometrics research article on marketing journal rankings. Journal of Marketing Education is ranked #55 out of 267 marketing journals. This is based on the hg-index methodology for ranking, where h is the general citation count and g is a measure of the impact of the top articles in the journal.
- Cascio, R., Mariadoss, B., & Mouri, N. (2009). The Impact of management commitment alignment on salespersons’ adoption of sales force automation technologies: An empirical investigation. Industrial Marketing Management, 39, 1088-1096. PDF
- Abstract: Marketing and information systems scholars have explored several factors that affect sales force automation (SFA) technology adoption. In this study, we introduce a new antecedent to the SFA adoption model, management commitment alignment (MCA). We show that alignment between top management and immediate supervisors’ commitment to the SFA technology is an important factor in influencing SFA adoption. Results show that while commitment from both leadership levels (perfect alignment) is the most conducive to SFA adoption, misaligned commitment conditions have differential effects on adoption. Specifically, even when supervisors are committed to sales technology, lack of top management commitment can hurt SFA adoption. Managerial implications of the findings and directions for future research are discussed.
- According to Mousa & Touzani (2010) in their Journal of Infometrics research article on marketing journal rankings. Industrial Marketing Management is ranked #5 out of 267 marketing journals. This is based on the hg-index methodology for ranking, where h is the general citation count and g is a measure of the impact of the top articles in the journal.
- Martinez-Ruiz, M., Jimenez-Zarco, A., & Cascio, R.. (2011). Assessing the maximum level of customer satisfaction in grocery stores: A comparison between Spain and the USA. International Journal of Distribution and Retailing Management, 39 (7), 504-521. PDF
- Abstract:
Purpose – This paper aims to establish the main factors that underlie store attributes, to examine which exert the greatest influences on the achievement of a maximum level of customer satisfaction. This study seeks to determine if there are significant differences not only in the factor compositions but also in their influence on customer satisfaction, depending on the country of residence of focal customers.Design/methodology/approach – The test of the proposed framework consists of analyses of two samples of customers that purchased in grocery stores in Spain and the USA. Following a factor analysis of the principal components, a binary logistic regression analysis tests the influence of the identified factors on customer satisfaction.
Findings – This work contributes to extant literature by assessing differences in the main factors that contribute to satisfaction with food stores, depending on the location of the customer.
Practical implications – This work is especially useful to grocery retailers that operate, or plan to operate, in different countries; it outlines key factors to consider to achieve upper-bounded customer satisfaction scores. - According to Mousa & Touzani (2010) in their Journal of Infometrics research article on marketing journal rankings. IJDRM is ranked #16 out of 267 marketing journals. This is based on the hg-index methodology for ranking, where h is the general citation count and g is a measure of the impact of the top articles in the journal.
- Abstract:
Conference Proceedings and Presentations:
- Cascio, R., Martinez-Ruiz, M., Jimenez-Zarco, A., & Amatulli, C. (2009). Assessing the maximum level of customer satisfaction in grocery stores: A comparison between Spain and the USA.
- Publication and Invited Presentation
- 2010 9th Annual International Marketing Trends Congress, Venice, Italy
- Cascio, R. & Milewicz, C. (2008). Emotional Intelligence: A diagnostic scale optimized for sales force selection and development.
- Publication and Invited Presentation
- 2008 Journal of the Academy of Marketing Science Conference, Vancouver, Canada
- Allen, J., Massiah, C., Cascio, R., & Johnson, Z. (2006). Triggers of extraordinary experiences within a sub-cultural consumption event.
- Publication and Invited Presentation
- 2007 Advances in Consumer Research Conference, Association of Consumer Research, Memphis, TN
- According to Hult, et al, 2009, Association of Consumer Research is ranked 12th out of 40 top marketing journals.