Research in Progress

Research in Progress / Working Papers

  • Cascio, R. “Extraordinary experiences and student satisfaction: An investigation of instructor-driven factors.” target journal: Marketing Education Review
  • Cascio, R., & Ganesh, J. “Marketing innovation matters: Going beyond product and process innovation to explain long-term firm performance enhancement and stability.”  target journal: Journal of Marketing
  • Cascio, R. & Martinez-Ruiz, M. “Further characterizing personnel initiatives and customer orientation for building superior customer satisfaction and attitudinal loyalty.” target journal: Journal of Retailing
  • Cascio, R., Mariadoss, B., & Mouri, N. “Competitive intelligence gathering and firm performance: The moderating force of volition.” target journal: Journal of Marketing
  • Cascio, R. “The effect of economic geography on marketing effectiveness and firm performance.” target journal: Journal of Marketing